Technology products

Building, marketing and growing

Hi, I’m Su!

I’m a product marketing leader based in London with 6 years of experience building, launching and growing products across all lifecycle stages from 0:1 to scale-up to big tech.

Most recently, I built an AI-driven proptech SaaS from idea to beta. Currently I’m open to new opportunities.

Previously, I led product roadmap and go-to-market strategy at Meta for global strategic growth products overseeing $500Mn/yr budget and drove +5.2% inc MAU growth. I built and launched new products and markets at Plentific, a Series C proptech scale-up. I helped founders build MVPs from ideation and grow to 50,000 users with low CAC.

ABOUT

I worked full-time at Meta, Plentific, L’Oréal as product and marketing manager. I also advised over 10 startups develop product roadmaps and go-to-market strategy. View my Portfolio to learn more about the scope of my work.

I was recognised in 2023 by Tech Nation (UK government) as a Global Exceptional Talent technology leader.

I hold a Master of Science degree in Management and Marketing from ESCP Europe (Grande Ecole) and University of California Berkeley and a dual Bachelor’s Degree in Law and Economics from Paris Panthéon-Sorbonne University.

I am certified as a Scrum Product Owner and by Meta’s Data Engineering program.

I bring a great mix of technical and commercial knowledge necessary for successful products.
I self-taught UI/UX design and data science to collaborate better with my teams.

I’m based in SW London but priorly lived in 4 countries and speak 4 languages.

Check out Resources for helpful frameworks, templates and tools I made.

SKILLS

I'm skilled in identifying problems to solve and opportunity gaps within a market, writing user stories, requirements and tech specs, sprint planning, sprint reviews using SCRUM and agile methodologies. I helped developed various web and mobile applications from ideation to scale to retention.
I'm skilled in developing and influencing product roadmaps while conducting market, customer and competitor intelligence to gather insights that shape product strategy.
I'm skilled in developing comprehensive go-to-market strategy tailored for various activation channels, including positioning, messaging, value proposition, product-led growth and sales enablement.
I am skilled in developing operational activation plans for new product launches, creating product marketing content including messaging, value proposition, in-app activation and educational resources.
I can read and write SQL queries. I led the implementation of product and marketing analytics systems. I defined events and attributes that corresponded to user journeys on CDPs like Segment. I hold a Data Science certificate by Meta. I did regression analysis and multivariate testing to understand user behavior.
I'm skilled in wireframing, prototyping. and design with accessible, responsive and inclusive design principles. As I had a deep personal interest in design and wanted to be able to bring my visions into life faster, I self-taught Figma and designed my own AI proptech web app.
I helped develop and sustain strategic B2B partnerships with Samsung, BT, Vodafone and other global telcos. I'm skilled in developing value exchange models and conducting partner sentiment analysis.