Frameworks for Effective Messaging + Value Proposition

Tailored messaging and clear, compelling value propositions make a big difference for marketing. Below are frameworks that I found useful while brainstorming. But as always, testing and reiterating with feedback is crucial.

Test and iterate your messaging to ensure it resonates with your customer base. You can use in-app experience software for bi- or multivariate analysis.

Write down your products’ features, benefits and experience in the value map below and align with customer pains and gains.