Building Global Strategic Growth for Facebook, Instagram and WhatsApp
Date
2022-2023
About
I joined Meta (parent company of Facebook, Instagram, WhatsApp, Workplace and Quest) as a Level 4 Product Marketing Manager.
My Responsibilities
I managed global strategic growth products across FB, IG and WA and partnered with Google, Samsung and telcos
I was responsible for a ~$500Mn/year program leading meetings with over 100+ cross-functional senior managers, directors and VPs improved upon feedback
Outbound
I developed global GTM plan for IG Lite and WhatsApp new rollouts leading to +4 partners in Q1 and +5.2% inc MAU growth on the maps and got budget buy-in from Meta COO
I developed outbound decks and partner narrative
Inbound
I shaped product roadmap gathering partner and market insights, writing reports on highlights, lowlights, headwinds and tailwinds and set KPIs.
I analysed partner sentiment and sustainability (qual+quant) research following the weakening PMF sentiment, commercial drop, increasing competition and fear of partners non-renewal, formulated recommendations leading to partner renewal.
I quantified value exchange for an analytics product and built value matrix to evaluate new products and partners
Due to the NDA I’m under, I’m unable to share any content produced during employment.
Below is an excerpt from a deck I prepared during my interviews with solely publicly available information.
