Building and Launching New Products
at a Series C B2B SaaS proptech
Date
2021-2022
About
Plentific is a London-based proptech scale-up that offers a marketplace and several SaaS products to both public and private rental sector. I joined in 2021 as their first PMM prior to Series C $100Mn raise.
Challenges
New market expansion (US & Germany) and extending product-market fit to new use cases and buyer personas
New product expansion
Lack of centralised product & mkg data and launch process
My Scope
My mission was to enable revenue growth and product adoption.
I was responsible for the UK, the US and German markets and seven product lines, including property services marketplace (Repairs & Maintenance), Resident Repair Reporting App, Field Service Management Software, Inspections, Compliance, Asset Management Software, Analytics, Payments and API & Integrations.
Plentific also acquired 2 companies where I worked on integration. I also supported co-founders by identifying opportunity gaps in product and market for new acquisitions. Plentific doubled headcount since I joined and planned on growing our Product Strategy team from 3 to 7 people in 2022.
I spearheaded initiatives (some of which are below) that increased subscription and transactional revenue growth with product strategy and marketing activity.
My Responsibilities
Inbound
I influenced product roadmap by gathering market, user, competitor insights; providing monthly market scans to and identified most interesting competitors, M&A candidates
I set OKRs, KPIs and easily reportable product marketing analytics suite
Outbound
I developed go-to market plans for product releases and ensured timely launch, owning product messaging, positioning, value proposition, sales enablement
I created on-platform prompts, banners and upsell pages with UX Designers, educational content and customised onboarding flows, content marketing suggestions to increase lead gen and support sales
Strategic Marketing
Competitive & Market Intelligence
Outbound Marketing
