Developing go-to-market strategy for WhatsApp
Date
2022-2023
About
While working full-time at Meta as a global strategic growth PMM, one of my responsibilities was to launch new strategic growth products we developed for the past 2 years in collaboration with the WhatsApp team. I helped build a business case and negotiate better deals with our commercial partners by tying the new WA product’s KPIs onto direct value creation and exchange opportunities.
My Responsibilities
I developed a 360 global go-to-market plan from scratch, inclusive of legal, privacy and business impact perspectives to launch WhatsApp new products and aligned +100 stakeholders
I designed a US, Europe and LatAm pilot, defined success metrics and a partner prioritisation method
I built a business case to negotiate a partner budget and got C-suite buy-in
I proposed new value exchange and value creation opportunities setting KPIs
I increased incremental WA MAU by 5.2% and went to market with 4 partners in Q1